Accor to debut Novotel in Oman

Accor has entered a new strategic partnership with Sundus Investments to manage the 215-key Novotel Muscat Airport. The two-year-old property will undergo a modest revamp including décor and signage alterations to reflect Novotel’s signature contemporary-led brand experience, with further modifications including a reimagined lobby planned in the future.

With some of the capital’s most ambitious mixed-use developments on the property’s doorstep and the new world-class Oman Convention & Exhibition Centre (OCEC) also nearby, the hotel will meet growing local and international demand for high-quality midscale accommodation.

Mark Willis, CEO, Accor Middle East & Africa, said, “Partnering with Sundus Investments to raise Accor’s first Novotel flag in Oman marks another significant step in our regional expansion strategy as we look to collaborate with leading developers in strategic locations where we can leverage our portfolio of dynamic brands. Following this agreement, we can showcase our takeover expertise and demonstrate the potential of our flagship midscale concept in a fast-growing destination, paving the way for more joint hospitality projects across the Sultanate.”