CAFU rethinks business model - offers free-delivery across the UAE

Dubai-born, CAFU is adopting a free-delivery model and extends its support to UAE residents, who can now avail of contactless refuelling at the same price as a petrol station, at no extra cost and without having to physically wait in line at one. For a CAFU consumer filling up their tank every week, a drop in delivery charges would mean an annual saving of nearly 9 hours and up to AED 1,000, putting Dirhams back into their pocket.

Rashid Al Ghurair, Founder and CEO of CAFU, said, "The Covid era has been challenging for us all. It has changed our way of life, impacting how we live, work, and socialise, but It has also given us a moment to pause and reflect on how we can do more for our community to try and ease their day-to-day lives."

As a show of solidarity and to reflect the UAE's spirit of renewal, resilience and optimism, CAFU has rebranded its fleet of trucks from grey to teal, as a symbol of positivity and hope, and to signify calmness, strength and safety amidst uncertain times.

"Our new and improved fleet of Teal trucks is a small step further in serving as a symbol of optimism on wheels across our nation’s roads," Al Ghurair added.