Noon becomes official online marketplace partner for Manchester City in the Middle East

Manchester City has signed a new regional partnership with Noon, a digital marketplace created for local businesses in the Middle East. The new partnership will also see Noon become the Club’s Official Online Marketplace Partner in the Middle East. The partnership will provide Manchester City with new ways to engage with fans in the Middle East and further grow the Club’s presence in the region.

Through the partnership, in addition to the use of matchday and digital assets, Manchester City and noon.com will collaborate to provide a number of experiences to engage with fans, customers, and local businesses in the Middle East.

Stephan Cieplik, Senior Vice President of Global Partnerships Sales, City Football Group, said, “We are delighted to launch this new partnership with Noon today. The team has impressed us with their ambition, innovation, and passion for the local communities and businesses they serve in the Middle East. The Club has a passionate and engaged fanbase in the region and we’re pleased that Noon will be joining us as we continue on this journey. We look forward to working together throughout the partnership to provide experiences and activations to engage with new audiences in the region.”

Ali Kafil-Hussain, Chief of Staff, noon.com, said of the partnership: “One of the founding goals of noon.com was born to deliver exceptional experiences to support regional entrepreneurs and delight customers, giving our people a local digital champion to be proud of and support. This partnership with Manchester City, is a proud moment for noon. We will work together to further amplify experiences for our customers and sellers, creating meaningful moments and even bigger wins for our communities. This is a vote of confidence not just in our platform but in our sellers, customers, and team. I’m excited to see this partnership grow.”