PAYFORT launches #STARTUPSTAYUP initiative for its merchants in the UAE, Egypt and Saudi Arabia

PAYFORT, an Amazon company, has launched the #StartUpStayUp initiative which aims at supporting more than 100 of its startup and SMB merchant partners across the UAE, Egypt and Saudi Arabia. The Fintech company will fund a three-month digital marketing campaign worth one million dirhams across multiple media channels, including organic, paid and influencer social campaigns, video content production, email marketing campaigns, and internal marketing promotions. The #StartUpStayUp initiative will also provide all participating merchant partners increased brand exposure through being featured on PAYFORT’s digital channels.

In addition to this awareness campaign, PAYFORT will be waiving the maintenance fee for all startup and SMBs. The initiative targets startups from more than ten categories including, grocery, food & beverage, home services, fashion, beauty, entertainment, health & fitness, automotive and e-learning. The campaign has been launched in the UAE and will roll out in Egypt and Saudi Arabia.

PAYFORT has also joined forces with leading banks in the region to promote the campaign to their customers through targeted announcements, iIncluding Emirates NBD Bank in the UAE, Commercial International Bank (CIB) in Egypt and The Saudi British Bank (SABB) in Saudi Arabia.