Singapore-based influencer marketing platform, AnyTag, comes to the Middle East
AnyTag, part of Singapore-based, AnyMind Group, launches the influencer marketing platform in the Middle East. AnyTag is just the beginning, as once the entire suite of platforms and offerings by AnyMind Group is deployed in the region, influencers can leverage on various aspects to grow their personal brand. AnyMind Group, currently operating in 13 markets, including Singapore, Thailand, Indonesia, Vietnam, Cambodia, Malaysia, the Philippines, Hong Kong, Taiwan, Mainland China, Japan, India and the United Arab Emirates, wants to become a brand enablement platform that drives its mission to make every business borderless.
AnyTag aims to address the challenge of spending countless hours on manual analysis and content management in influencer marketing through automation, including reporting, attribution, accumulation, and analysis of past campaign results.
AnyTag allows marketers to access an extensive library of influencers and make their selections based on a wealth of data-driven metrics, instead of relying on just ‘gut feeling’. The platform also allows bilateral communication for checking and approving content, and once a campaign is launched, users will have access to real-time reporting and attribution to measure the effectiveness of influencers’ efforts. Marketers can run multiple campaigns simultaneously, and with key statistics available with real-time updates, they can make changes to their strategy to continuously enhance their campaigns.
AnyTag also features a social media management module, enabling marketers to easily measure the impact of influencer marketing activities against their existing brand presence on social media, and match a brand’s social media follower demographics with an influencer’s followers, enabling marketers to better leverage an influencer’s sphere of influence.
According to Kosuke Sogo, CEO and Co-Founder, AnyMind Group, “AnyTag is already one of the most comprehensive influencer marketing platforms, and we’re constantly finding new ways for marketers to get more out of their influencer marketing spend.”
He added, “We’re confident of making an immediate impact on the influencer marketing industry in the UAE, emulating the success in how we’ve scaled in our existing markets. In addition, we’re committing to long-term investment here, having already established a strong leadership team and we will further grow our offerings for the region including the future introductions of parallel offerings for individuals and businesses in cloud manufacturing, brand building, marketing, logistics and more from our extensive suite of offerings.”
AnyMind Group first entered the Middle East market earlier this year through the acquisition of POKKT Mobile Ads, which provided the company with a strong local team, local market business expertise and a base of operations in Dubai.
