Getting organised tops Yahoo! Maktoob survey
Rushika Bhatia
Case Studies
Published:

Getting organised tops Yahoo! Maktoob survey

Getting organised is the number one priority for people in the Arab world according to a new survey from Yahoo! Maktoob Research. Interestingly, long-time pledges such as losing weight and quitting smoking did not even make it among the top five goals this year.

Getting organised tops Yahoo! Maktoob survey

The online survey, which polled 2,900 people from across the region, saw being better organised as the top priority for a whopping 18% of regional respondents, with saving more money and getting out of debt both garnering 10% of the vote. Not forgetting to stay amused, nearly 15% of voters said that they were going to try to enjoy life more, followed by a desire to learn something new with 11% of the vote.

Quitting smoking and shedding kilos were the number one and two resolutions in other Yahoo!-sponsored polls in places like the United States, but came to a lowly 11th and 7th place respectively among respondents to the pan-Arab survey.

While opinions are varied, one of the most surprising results was that the respondents’ answers were generally uniform across age groups, genders and countries. Of the results that did stick out, a notably higher percentage of those in Morocco and Egypt wanted to be better organised.

“Having dedicated research to understand regional attitudes and preferences is always interesting. It also gives us very relevant information for our readers that fits within Yahoo! Maktoob’s aim to provide millions of internet users in the Arab world with personally relevant content,” said Tamara Deprez, Head of Yahoo! Maktoob Research.

A host of related opinion polls and surveys can be found through the Yahoo! Maktoob research community Arab Eye (www.arab-eye.com), accessible online through the new Yahoo! Maktoob homepage for the Middle East (maktoob.yahoo.com) presented in both English and Arabic.

The resolutions for 2011

Get organised – 18%

Enjoy life more – 15%

Learn something new – 11%

Save more money – 10%

Get out of debt – 10%

I do not have a resolution – 6%

Help others – 5%

Lose weight – 4%

Spend more time with family & friends – 4%

Other – 4%

Travel more often – 3%

Get into a habit of being fit – 3%

Quit smoking – 2%

The online survey was carried out from December 19 – 31 of 2010 among 2,900 residents of GCC, Levant and North Africa countries. Questionnaires were distributed through Arab Eye, the Yahoo! Maktoob Research community, with email invitations in both Arabic and English.

About

Yahoo! is headquartered in Sunnyvale, California. For more information, visit http://maktoob.yahoo.com or the company’s blog, Yodel Anecdotal.