eMushrif raises $1 million

The Oman based smart school transportation startup, eMushrif has raised $1 million in Pre-Series A. It’s the first time a startup from Oman has raised a seven-digit fund, making it the largest investment round for Omani startups.

Investors included Phaze Ventures, Oman Technology Fund’s Wadi Accelerator (eMushrif was part of Wadi’s first cycle), Sparklabs Energy, Myrad Holding, and Bahrain’s Dividend Gate Capital. Some angels also participated in the round.

The three-year old company was founded by Adnan Alshuaili, Awadh Alshukaili, and Issa Alshuaili, with an aim to make school transport safer. To this objective, eMushrif uses Internet of Things (IoT) to upgrade regular school buses into smart buses. The technology is easy to install, and automatically marks student attendance while making sure no child is left behind in the bus.

It offers two apps, one for the school administrators, and the other for parents, so everyone can track the bus’ location in real time, as well as receive notifications.

eMushrif has also expanded to build commuting management solutions for other verticals, such as oil and gas. With its latest million-dollar fundraise, it plans to investment the amount in the mass production of the IoT devices, R&D, sales, marketing, and more importantly, expansion—to bring safer student transport to neighbouring countries.

Read more about it here.