Can Yogalogy Revolutionise Your Wellness Future?
A recent survey conducted on 1,000 individuals by Bupa Global revealed that ‘nine out of ten UAE firms recognise the impact of wellness programmes on employee performance’. While the Middle East hosts a diverse array of wellness brands, many of those struggle to keep up pace with the evolving nutritional preferences, online health advisories, wellness debates, and sustainability trends.
In this scenario, Aishwarya Kumar, a mother who faced extraordinary challenges during her pregnancy, founded Yogalogy in the UAE online health and fitness market—projected to reach a staggering $7 trillion globally by 2025!
For Aishwarya, it reignited a long-standing passion for yoga and inspired her to create a brand that merges holistic living with environmental responsibility. Launched recently, Yogalogy emphasises community wellness and adopts an innovative "Environomics" approach to address these issues through a unique blend of yoga and sustainability.
The Starting Journey
A passionate yoga enthusiast for over 15 years, Aishwarya’s life took a dramatic turn following her post-natal complications. This transformative journey not only reignited her passion for yoga but also fuelled her desire to enhance the healthcare ecosystem with a sustainable brand that addresses the mental and physical stresses of modern life.
According to Aishwarya, “Integrating yoga and wellness into workplace culture can significantly reduce stress levels, motivating employees to thrive both professionally and personally.”
Transformative Wellness Approach
“Yoga is not just a physical exercise; it's a philosophy that extends beyond the mat,” Aishwarya states. Through transformative yoga practices and clean living, employees can strike a balance between their mental and physical well-being—especially crucial for SMEs. By embedding these practices daily, employees can attain greater focus, retention power, and a stronger will to maintain their wellness goals.
Aligning with the UAE Health Goals
The Middle East wellness market is booming, with an estimated value exceeding $108 billion by 2024, emphasising the opportunity for brands like Yogalogy to thrive. To contribute ethically to the UAE healthcare ecosystem, businesses must embrace mental health workshops, health technologies, and sustainability.
Unlocking the Ecological Partnerships Potential
In an era where consumers are increasingly discerning about the brands they support, transparency about their ethical practices is important. In this case, Yogalogy’s commitment to sustainability shines through in its partnership with the NGO WeForest, contributing to reforestation efforts.
According to a Nielsen report, 66% of global respondents are willing to pay more for sustainable brands - amplifying the importance of such partnerships.
Introducing a Health-Conscious Community
As brands like Yogalogy endorse national health initiatives, they become influential in shaping a health-conscious community. Initiatives like the UAE’s "National Health Strategy 2021-2025," which aim to improve the overall health of the population through health education, create a supportive environment for brands like Yogalogy to thrive in the wellness community.
Complex Challenges Ahead
Despite its unique position in the wellness sector, the journey for Aishwarya has not been easy. She acknowledges that ‘SMEs often face challenges in distinguishing themselves in a saturated market.’ Balancing eco-friendly values with profitability presents ongoing hurdles but incorporating wellness into daily routines is an investment worth making for community welfare.
