HR Tech unicorn eyes 400 percent growth in MENA

10X People

Mita Srinivasan
10X People
Published:

HR Tech unicorn eyes 400 percent growth in MENA

The announcement marks a major milestone for Darwinbox as it aggressively ramps up its MENA expansion plans. To fuel its growth, the company has pledged significant investments to prioritise product development, tailored to the local labour law, compliance needs and best practices in MENA. Additionally, it will soon launch its Arabic mobile application for the region’s power users. Darwinbox is already working with several organisations in the MENA region.

Darwinbox has bolstered its presence in the Middle East and North Africa (MENA) region with the opening of a new office at Dubai International Financial Centre (DIFC). Darwinbox is aiming for a 400 percent growth in MENA while serving its growing customer base across the region. The announcement marks a major milestone for the company as it aggressively ramps up its MENA expansion plans.

Darwinbox is building a strong team and looking to hire for key roles in sales, engineering, and customer excellence to cater to a growing number of enterprises in the region. The new office will serve as a strategic hub for its regional customer base, while also bringing the full breadth of its technological capabilities to the region.

In the MENA region, Darwinbox is already working with Alef Education, Retailo, Mobily infotech, Seepco, Eyewa, Shalina Healthcare and Foodics, along with select operations of Al Rajhi Bank, and the Lulu Group.

To fuel its growth, Darwinbox has pledged significant investments to prioritise product development, tailored to the local labour law, compliance needs and best practices in MENA. Additionally, the company will soon launch its Arabic mobile application for the region’s power users.

The company is looking to serve the dispersed workforce in the region with a sector focus on e-commerce, logistics, real-estate infrastructure, insurance and retail. Built with advanced Artificial Intelligence and Machine Learning capabilities, Darwinbox has pioneered innovations, such as Voicebot for HR, facial recognition-based touchless attendance and several other features that are not only critical to managing the post-pandemic workplace but are also disrupting the HR tech space.

Chaitanya Peddi, Co-Founder of Darwinbox, reiterated his company’s commitment to helping enterprises realise superior business outcomes with the help of disruptive AI-powered technology. He added, “Countries like the UAE and KSA are global leaders in digital transformation. Our new-age HR tech platform understands the pulse of the region – be it culture, context or challenges. It will prove to be a technological catalyst helping regional enterprises manage their talent better and also empower them to fulfil their digital ambitions.”

In January 2022, Darwinbox leapfrogged to a unicorn valuation following its Series D funding.