Almarai optimizes production and distribution across the GCC, Egypt, and Jordan

Saudi-based Almarai has announced the next phase of its digital transformation with the global technology company SAP to optimize operations and support food self-sufficiency in Saudi Arabia and the region. Almarai has extended its two decades’ partnership with SAP, deploying its technology across all lines of business to support future business growth.

As part of its roadmap, Almarai is working with digital business consultants McKinsey and SAP Services. Almarai is deploying SAP S/4HANA real-time business suite, which will run on a HANA Enterprise Cloud platform that is managed by SAP. The company is also exploring emerging technologies such as robotics, chatbots, and the next phase of cloud innovations.

Majed Nofal, CEO, Almarai, said, “In response to increased food and beverage demand in the Middle East, we needed to accelerate our growth plans while optimizing our operation leveraging intelligent technologies. SAP’s real-time technologies are helping to optimize our resources, reduce waste and drive a leaner operation. Our aim is to deliver high-quality and nutritious food and beverages to our consumers at the right time to enrich our consumers’ lives.”