F&B SaaS platform, Grubtech, secures $3.4 million pre-series A funding
F&B SaaS platform, Grubtech, has secured $3.4 million pre–Series A funding to further accelerate product development and capitalize on increased demand from MENA, Europe and the Americas. The SaaS platform has already deployed its solution across hundreds of brands and processed hundreds of thousands of orders.
Grubtech caters to the digital transformation of the F&B sector by building an end-to-end operating system that tackles the friction points arising from operating a high-volume food delivery business and unlocks the ability to serve multiple delivery-only brands from a single location. Grubtech's fast growing client base include large cloud kitchens and restaurant groups in the MENA region and abroad. The start-up is releasing a self-serve version for smaller chains shortly as it looks to power the next generation of champions in the food delivery space.
Grubtech solves for the fragmented tech landscape for the F&B sector by integrating with third parties like food aggregators, logistics providers, points-of-sale solutions and ERPs. Its product streamlines operations with the ultimate goal of maximizing kitchen utilization, reducing the order to doorbell journey whilst reducing costs.
According to CEO Mohamed Al Fayed, "We are still in the early stages of the digitization of the F&B sector, akin to e-commerce 10 years ago. The operations of high volume, multi-brand and omnichannel sales are complex, and so Grubtech has been built with a deep focus on our customers' pain points today, and anticipated issues and opportunities of the future."
Grubtech's solution serves different business models including cloud kitchens, multi-brand single location models and delivery-centric restaurants. The solution is also being used by owners of underutilized real estate such as hotels and gas stations that are creating their own cloud kitchens. The platform provides restaurant owners the ability to serve multiple brands from one location, quickly and efficiently, creating what is known as micro cloud kitchens and maximizing revenue from existing supply chains and resources.
By centralizing capabilities, providing visibility into all critical events across the order lifecycle, and supplementing it with advanced analytics, Grubtech has helped its customers reduce click-to-doorbell time by 20 percent and save approximately 25 percent of manpower costs.
"We are fortunate to be working with some of the largest and more innovative players in the sector who have provided us with a great customer feedback loop," continued Al Fayed, "we are proud to be local and privileged to be global."
