Microsoft and Abu Dhabi Investment Office launch GrowthX Accelerator in UAE

10X Technology

Mita Srinivasan
10X Technology
Published:

Microsoft and Abu Dhabi Investment Office launch GrowthX Accelerator in UAE

Strategic partnership to bridge the gap between corporates and B2B startups across the Middle East and Africa to help co-create technology solutions that addresses the corporate partners’ challenges

Microsoft, in partnership with the Abu Dhabi Investment Office (ADIO), launched the first cohort of its GrowthX Accelerator program in the UAE. The first cohort consists of 15 startups that will hit the ground running, offering breakthrough solutions that meet corporate clients’ challenges and requirements. These include:

  • Spitch – a global provider of B2B and B2C Conversational AI solutions

  • Gener8 – enables users to control and be rewarded from their own data

  • Poltio – helps the world’s top brands engage and learn from their users with interactive content

  • Getbee – an ecommerce platform that engages with customers on a more human and immersive level

  • OPLOG – a pioneer in e-logistics, simplifying the cost, time and resources for supply chain operations

  • Fero – shaping the future of digital freight with technology to automate the logistics industry

  • Urbantz – a SaaS solution to transform last mile delivery and logistics across industries

  • Barakatech – delivers super-app platforms, blockchain solutions, and next-gen FinTech microservices

  • Hi55 – a digital payroll scheme to empower individuals and businesses with cash flow

  • Nym Card – provides dynamic and secure building blocks for building fast and easy card programs

  • Artiwise – an AI and NLP startup that provides cloud-based analytics solutions to enterprises

  • B2Brain – delivers tailored analytics to automate research and intelligence to improve conversations

  • Alpha Sense – an intelligence platform that helps businesses make data-driven decisions

  • NexDegree –enables brick & mortar retail stores to improve customer experience and sales

  • Udentify – reduces the need for manmade market research, utilizing body tracking technologies

Etihad Airways, Unilever, Flow, Akbank, KPMG and IKEA are the Corporate Engagement Partners in the first cohort. B2B startups will work with these partners directly for the duration of the program, to ultimately co-create technology solutions that address the corporate partners’ challenges.

As part of a larger strategic partnership between ADIO and Microsoft, GrowthX is designed to bridge the gap between corporates and B2B startups across the Middle East and Africa. The 12-week program empowers B2B startups with the technology, mentoring and market access they need to solve the corporate partners’ unique challenges and problem statements.