NAMA and Shams join forces to support women-owned businesses in Sharjah

NAMA Women Advancement Establishment (NAMA) and Sharjah Media City (Shams) have agreed to support women-owned businesses across Sharjah through focused data collection that will aid in studies to advance women’s economic activities in the emirate. The data will contribute to the development of tools, processes and systems to bolster the business sector, in general, with special emphasis on women-led projects, in line with Sharjah’s commitment to make the best use of its resources and ensure women’s full participation in the economy.

The agreement, signed by HE Reem BinKaram, Director of NAMA, and HE Dr. Khalid Omar Al Midfa, Chairperson of Shams, stipulates the commitment of both to develop mutual plans to promote the emirate’s economic activities at both national and international levels.

According to the terms of the MoU, NAMA and Shams will support economic projects through incentives such as reduced charges on trade permits in a bid to attract businesswomen to invest in the emirate. They will also conduct studies on women’s economic activities to develop the tools, systems and processes to drive investment efforts. Members of the Sharjah Business Women Council (SBWC), an affiliate of NAMA, will be apprised of the challenges and opportunities in the current economic scenario, and advised on ways to scale up their members’ businesses for greater sustainable growth.

The collaboration between NAMA and Shams will also include hosting workshops for women entrepreneurs as well as organise joint promotional exhibitions, panel discussions, and investment and economic conferences to advance women’s economic activities in the emirate.