Quiqup exits food delivery business to focus on $400B online retail market across MENA

Quiqup, a delivery company, is moving its focus exclusively on E-commerce last-mile delivery. With the exponential growth in e-commerce in the UAE and a $400 billion addressable market across the MENA region, Quiqup will exit the overcrowded food delivery business and focus its efforts solely on e-commerce last-mile operations.

This shift, which falls in line with its mission to remain in tune with consumer trends, is a natural transition in light of clear indications that 40 percent of transactions in MENA’s $1 trillion retail market will be conducted online. Such a realignment will increase the need for rapid last-mile delivery services, and Quiqup is positioned to cater to that need.

Quiqup has transformed the last-mile experience in the region through the use of advancements in artificial intelligence and machine-learning models to provide frictionless delivery experiences, while solving fundamental problems with last-mile deliveries in the GCC market. It stands apart from others in the field because of its investment in proprietary technologies that have allowed the company to innovate at every step of the operation. This has given it the flexibility to design a customer-centric delivery experience and achieve the fastest delivery speeds and a 99 percent success rate, the company claims to be the highest in the region.

Quiqup CEO, Bassel El Koussa, said, “The accelerated growth of e-commerce in the region over the past couple of years has naturally paved the way for this path. We have seen an increase in demand for our services from both established e-commerce players in the market as well as plenty of promising new players. Quiqup’s mission is to create an effortless delivery experience, supporting both online merchants and their customers.”

Quiqup has been able to develop the ability to deliver bespoke solutions for big enterprises, and has become the last-mile partner of choice for several large retail groups, such as Chalhoub group.

Elmehdi Tahabouamri, Group Head of Transportation at Chalhoub Group believes that Quiqup is a strong partner that has the right technology, the ability to quickly scale up the operation and, more importantly, the right mindset driven by customer centricity.

He added, “Our ambition is to continuously delight our customers and improve their shopping experience. Our commitment is to always be reliable, fast, flexible and provide full transparency on the shopping journey.”

With 84 percent of MENA’s youth keen to become entrepreneurs and the exponential growth of e-Commerce SMEs in the region, Quiqup fully intends to become their partner of growth across the region through serving as a catalyst that helps young entrepreneurs and SMEs with an easy plug-and-play end-to-end solutions, where SMEs can launch their business with Quiqup within 24 hours.

Quiqup also recently launched warehousing and fulfilment services to help SMEs launch their businesses through a full-solution service.