US-based luxury skin care, Omé Organics, signs strategic partnership for MENA expansion

Omé organics, a US-based luxury organic skincare brand, has signed a strategic partnership with H.E. Sheikh Abdulaziz bin Duaij bin Khalifa al Khalifa Private office to expand their skincare line in the Middle East and North Africa (MENA) region. The private office facilitates independent business development, consultancy and advisory to inform, empower and accelerate growth across the region’s public and private sectors with a focus on Bahrain and the UAE.

Omé Organics is a sponsor of the first MENA Royal Investment Summit, a 2-day virtual event that will be held on June 23rd and 24th. The summit is hosted by H.E. Sheikh Abdulaziz bin Duaij bin Khalifa al Khalifa Private Office. Omé founder, Christine Tucktuck will be speaking as part of a panel ‘New investment opportunities’ addressing the disruption and new innovative solutions within the beauty industry. Furthermore, the summit will present high-level curated content from over 40 innovators from around the world to discuss innovative solutions and investment propositions.

H.E. Sheikh Abdulaziz bin Duaij bin Khalifa al Khalifa commented, “This pandemic has shifted consumer choice and forced people to incorporate better healthcare practices which has created larger opportunities for market growth and expansion in this sector. This market and emerging players such as Omé Organics will cater to the post-pandemic beauty consumer that is increasingly seeking out products and brands that align with their values. This is in line with our mission to accelerate organisations presence in GCC countries in alliance with our global network of partners and affiliations.”

The global skincare market is forecast to grow at 8.1 percent CAGR between 2021 and 2031, according to Future Market Insights, and in the MENA region, the cosmetics skincare market was valued at $4.67 billion in 2020 and is expected to grow to $5.05 billion by the end of this year, according to Statista. There has been a significant rise in clean beauty products in MENA,, and several brands have emerged in the region, as consumers in the region become more aware of the ingredients that go into these products.

Omé organics is a brand that was created to empower women's health and beauty in line with the growing demand and inclination towards organic skincare products in the MENA region. Omé Organics is one of the disruptors in the market catering to the increased demand for clean beauty products and skincare. Omé’s groundbreaking formula is sourced from organic farms around the world with curated ingredients chosen for quality and effectiveness, and meticulously tested in an FDA-approved lab.

Omé founder, Christine Tucktuck “This strategic partnership will help us further accelerate into markets that have a demand for these products, and understand the bigger vision of sustainable and organic beauty. Additionally, women in the UAE and Saudi Arabia have topped the global charts in spending on makeup and skincare products, making the two countries the world’s cosmetics capitals, according to a report last year.”