First UAE auto marketing consultancy opens

Marketing Eye FZCO has opened its doors for business in Dubai Media City as the GCC’s first boutique marketing communications consultancy specializing in automotive sector requirements.

“As a marketing communications consultancy, specialising in the automotive sector, we essentially offer our team’s extensive experience in marketing American, Asian and European automotive brands in the Middle East,” commented Adel Feidi, Managing Director of Marketing Eye FZCO.

The Automotive sector in the Middle East is one of the fastest growing auto markets in the world and valued in the hundreds of billions of dollars annually and covers heavy and light vehicles as well as auto parts and accessories.

Marketing Eye’s hard launch takes place this month with the the consultancy offering a wide range of in-house automotive marketing solutions from ATL, digital and printing as well as regional test drive launch events and direct marketing to car buyers.

“The increasing introduction of specialised marketing agencies in the UAE covering all sectors from finance to automotive is a sign of the service sectors growing maturity in this region,” added Feidi.