Will Jooice Bridge the Digital Divide for SMEs?
Webidoo, a renowned AI marketing company, just launched Jooice, their new all-in-one AI marketing solution aimed at SMEs. The launch took place at the Dubai AI Campus in partnership with the DIFC Innovation Hub. This is a big deal for Webidoo as it aligns with their mission to make innovation accessible to businesses of all sizes.
Giovanni Farese, Webidoo's Co-founder and Global General Manager, highlighted the significance of launching Jooice from the UAE, noting its growing status as an international hub for AI innovations. He emphasised that Jooice will revolutionise marketing for SMEs by offering a comprehensive, user-friendly, and affordable AI-powered solution. This partnership with the DIFC Innovation Hub allows Webidoo to integrate deeply into the AI ecosystem and cater to the dynamic SME sector in the Middle East and Africa.
Ketaki Banga, Webidoo MEA’s CEO and Co-founder, pointed out that many SMEs struggle to benefit from AI due to limited time, awareness, and resources. Often, they need multiple tools for various marketing functions, which can be complex and expensive. Jooice consolidates these functions into a single, cost-effective platform. This initiative aims to bridge the digital divide and make AI accessible to underserved SMEs. Webidoo plans to collaborate with regional AI and startup ecosystems and partner with banks, telcos, and government bodies to support SMEs and drive digital transformation in the region.
Mohammad Alblooshi, CEO of DIFC Innovation Hub, praised Webidoo for launching Jooice, highlighting its potential to boost productivity and scalability for SMEs. He noted that Jooice exemplifies how the DIFC Innovation Hub ecosystem fosters innovation and contributes to Dubai’s rapid digital transformation.
Jooice is Webidoo’s flagship SaaS product designed to offer a seamless, user-friendly experience. It features a patent-applied-for AI specifically developed for marketing, helping users with onboarding and usage, minimising the time and effort needed to start using it, and ensuring quick access to its benefits.
Jooice’s affordable pricing model and flexible modular options allow SMEs to pay for what they need and add features as they grow. It includes essential tools like listings and review management, crucial for maintaining a strong online presence and reputation. Future updates will introduce social media management, ad campaign management, advanced analytics, enhanced CRM, and various campaign tools, ensuring SMEs have a comprehensive suite of tools to stay competitive.
Additionally, Jooice will introduce agency and reseller models for partners like banks, telecom companies, and government entities. This integration will help these partners enhance SME retention, manage operational costs, increase transaction volumes, cross-sell products, boost digital wallet adoption, and improve customer service. For government and public services, Jooice will facilitate scalable AI adoption, aiding technology integration and digital transformation goals.
