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Marketing

How to deal with a PR disaster

How to deal with a PR disaster

by Rushika Bhatia

Five things startups say about branding

Five things startups say about branding

by Carrington Malin

Bridging the blurry ‘social’ line

Bridging the blurry ‘social’ line

by Mita Srinivasan

Why brands need to be authentic in the era of fake news?

Why brands need to be authentic in the era of fake news?

by Priya Wadhwa

5 avoidable mistakes start-ups make with marketing videos

5 avoidable mistakes start-ups make with marketing videos

by Priya Wadhwa

Expert tips to manage your reputation

Expert tips to manage your reputation

by Priya Wadhwa

Tips to generate leads with content marketing

Tips to generate leads with content marketing

by Priya Wadhwa

Not able to get your message across?

Not able to get your message across?

by Priya Wadhwa

The loud-mouthed monster

The loud-mouthed monster

by Rushika Bhatia

Tactile perception: “some like it furry”

Tactile perception: “some like it furry”

by Rushika Bhatia

Mid East companies are still just dabbling in philanthropy

Mid East companies are still just dabbling in philanthropy

by Rushika Bhatia

Facebook could fade away after ten years, just like MySpace and Geocities, says Mo Elzubeir

Facebook could fade away after ten years, just like MySpace and Geocities, says Mo Elzubeir

by Rushika Bhatia

Turning “Like” to “Buy”: Social media emerges as a commerce channel

Turning “Like” to “Buy”: Social media emerges as a commerce channel

by Rushika Bhatia

Trademark, patent, copyright or trade secret? Overlapping IP Rights

Trademark, patent, copyright or trade secret? Overlapping IP Rights

by Rushika Bhatia

A manifesto for marketing

A manifesto for marketing

by Rushika Bhatia

Three lessons for more effective ROI

Three lessons for more effective ROI

by Rushika Bhatia

Stay away!

Stay away!

by Rushika Bhatia

Low cost, high impact branding ideas

Low cost, high impact branding ideas

by Rushika Bhatia