Apple to slash Apple Music prices in India to grow customer base

Recently, many technology companies have shown their interest in the Indian market, and not without reason – the population is the second largest in the world, and the economy is booming. In March 2019, YouTube Music and its paid subscription service, YouTube Premium, launched in the country, following Amazon and Google, which already operate their music services in the region. Not only that, Spotify also entered India with fewer songs than anticipated due to a dispute with Warner Music.

Apple has been the latest company to try and gain market share in the country, aiming to attract customers by decreasing the prices of its Apple Music subscription service. The company’s individual plan is now 99 rupees per month (~$1.43 USD), versus the 120 rupees per month (~$1.73 USD) it was before. Not only that, the student plan and family plan have also seen a decrease in price, showing Apple’s dedication to growing its Apple Music business, after it surpassed Spotify in the United States by number of subscribers. Learn more about Apple’s moves in India here.