Fortis Lands $20 Million to Fuel Retail and Fintech Innovation in MENA

10X Technology

Mita Srinivasan
10X Technology
Published:

Fortis Lands $20 Million to Fuel Retail and Fintech Innovation in MENA

This infusion of capital will accelerate Fortis' mission to overhaul the retail tech and fintech ecosystems throughout the Middle East and North Africa, setting a new standard for SME efficiency across the region.

In a bold move to redefine small business operations, Fortis has clinched $20 million in Series A funding, spearheaded by Opportunity Venture (Asia). This infusion of capital will accelerate Fortis' mission to overhaul the retail tech and fintech ecosystems throughout the Middle East and North Africa. Known for its robust solutions that simplify and enhance both digital and physical transactions, Fortis is setting a new standard for SME efficiency in the region.

With over ten years of industry experience, Fortis equips entrepreneurs with the tools necessary to efficiently manage both offline and online transactions, streamline orders, implement personalized loyalty programs, and optimize overall business operations. The company's recent expansion into the UAE underscores its dedication to enhancing local business ecosystems by improving connections between merchants and consumers through innovative, user-friendly solutions.

Alberto Caruso, CEO and Founder of Fortis Digital Solutions, expressed his enthusiasm about the new financial backing. "We are thrilled to have secured this significant investment, which will enable us to accelerate our growth and deliver even greater value to businesses in the MENA region," he stated. "We are committed to leveraging this funding to develop progressive solutions and provide unparalleled support to our clients as they navigate the rapidly evolving retail and fintech landscape."

Philip F. Ma, Managing Partner at Opportunity Venture, shared their enthusiasm for supporting Fortis' regional goals: "Leading this funding round aligns perfectly with our vision of investing in transformative enterprises. Fortis' pioneering strategies in retail and fintech are poised to make significant market impacts."

This strategic investment marks a crucial step for Fortis as it expands its footprint in the UAE and beyond, promising to bring pioneering changes to how businesses interact and transact in the evolving MENA marketplace.