Tech’s Not Just Tools For Women in AI

Dubai-based women entrepreneurs are at the cusp of a transformative era—an equitable partnership of human and AI catapulting them to the forefront of opportunities for a new technological revolution. This is close on the heels of a PwC report that highlights AI could inject US$320 billion into Middle East economy by 2030.

Using data from professional networking platform LinkedIn, the Global Gender Gap Report by World Economic Forum (WEF) noted that women “remain underrepresented” in STEM roles, holding only 28.2% percent, of the STEM workforce. Women according to the report face a “drop to the top” from entry-level to C-suite positions, which is more pronounced in STEM positions than in non-STEM roles.

As the scope of AI is expected to grow beyond its scope even after 2030, it is important for women entrepreneurs to be strategically positioned so they can contribute to UAE’s vision of advancing technology and breakthroughs in innovation. This aligns with the UAE’s broader goal of boosting women's representation in leadership positions to 30 percent by 2025.

She's AI-Driven: Reimagining Possibilities

Xisa Eich, Founder at XisaknowsTech is undaunted by emerging tech and takes the challenges head on. “Navigating the AI and tech space as a female entrepreneur has been both challenging and empowering. Early on, I realized that most tech solutions felt overly complex. Rather than seeing this as a barrier, I dove into mastering these tools myself—experimenting with AI-driven analytics, automation, and content creation solutions to create a business model that’s both scalable and resource-efficient,” she comments.

With extensive experience in running both a digital marketing agency and a CRM and automation platform, Vera Firman, CEO of pulsegrowth.io  embraces continuous learning coupled with a proactive approach to make a lasting impact. “As women, many of us balance work with family responsibilities, and having tools like AI and automation allows us to manage these dual roles effectively. Personally, this tech support enables me to manage three businesses across two continents while raising two kids,” she adds.

Using AI in fun, practical ways is proving to be a game-changer for women entrepreneurs in growing and running their business.

 “One of the primary ways I tackle challenges is by embracing AI-driven automation to manage repetitive tasks and streamline workflows, which frees up valuable time for strategic decision-making. Additionally, I utilise AI tools to monitor industry trends and predict market shifts, allowing my team and me to make data-backed, informed decisions that cater to our clients' evolving needs,” explains Qurratulain Jawad, CEO at GetDigital.ae.

She’s Got AI On Her Side: Redefining Business Smarts

AI platforms are helping women-led businesses to make informed decisions with data-driven insights. Whether you are just starting out or looking to scale—making AI and tech your ally is your best bet.

At XisaknowsTech,  AI is not only used to streamline operations but to also enhance customer experiences. “I believe that tech, when approached creatively, can make a small team feel like a powerhouse. My experience has taught me that tech isn’t just about tools—it’s about finding innovative ways to solve real business problems and empowering others to do the same,” Xisa adds. 

In her entrepreneurial venture, Vera had to initially rely on multiple platforms—paying separately for a host of web builder and other email marketing and management tools. Ultimately, the most cost-effective solution was her own CRM, Pulsegrowth.io.

“Now, Pulsegrowth.io consolidates all these functions and more, reducing costs while simplifying our workflow. This shift lets our team stay productive and organized, focusing on high-value activities without the hassle of juggling various platforms,” she remarks.

She Can, AI Can: Breaking Barriers with Inclusivity

Despite underrepresentation in Data, Analytics and AI roles, women are increasingly finding supportive communities to advance their careers.

As a parent of a child with additional needs, Qurratulain is “on the frontlines for supporting inclusive communities.” She adds, “While inclusivity can be addressed in so many ways, my focus has mainly been on supporting parents of children with additional needs (mothers in particular). Helping these women start and build their businesses that can be succeeded by the child with additional needs is a cornerstone of my purpose of life.” 

Building spaces where everyone feels valued and supported, Vera aims to make learning and resources accessible to all, which strengthens the community and promotes a culture of innovation.

“For me, inclusivity is about building spaces where everyone feels valued and supported. By working together and learning from one another, we create opportunities that benefit everyone involved and drive meaningful progress in our industry,” Vera adds.

Unlocking Her Potential: Mentoring Tomorrow’s Trailblazers

As AI advances into every sector – from government to healthcare, education, aviation, it is important for aspiring women leaders to be involved in continuous learning and collaboration. Vera has “created a supportive space where women feel empowered to start and grow their businesses through a series of workshops on optimizing operations, building client relationships, managing reputation, and creating sustainable strategies.”

She emphasizes, “My goal is to equip women entrepreneurs with the skills and support they need to navigate challenges, build adaptable business models, and make a lasting impact in their industries.”

Xisa is involved with the ITgirls initiative, an NGO dedicated to bringing more female students into the tech field. “We work to break the stigma that only “nerds” and “computer freaks” study tech, highlighting instead the endless, super-cool opportunities in the field. This combination of XisaknowsTech and ITgirls allows me to support women on multiple levels, from empowering students to teaching tech basics to implementing advanced digital strategies in women’s businesses,”  she adds.

Qurratulain’s principle is “Automate as much as you can, and delegate what you cannot automate, because you can't grow to the next level by doing everything yourself. This mindset is foundational for scaling, and I support these women in embracing this very principle, helping them build businesses that are sustainable, impactful, and primed for growth.”

As the world becomes increasingly defined by tech, elevating women entrepreneurs to partner with AI and create robust networks and partnerships can help break barriers and foster a culture of innovation. It is empowering when women are committed to advancing this vision, recognizing that the future of AI is led by innovation and inclusivity where women are fully represented and supported in their entrepreneurial journeys.